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Bio

Every brand has a story, and I absolutely love telling them. As a digital marketer with a background in omnichannel brand storytelling and data analysis, I find joy in collecting insights and using them to make informed decisions. And seeing a strategic marketing campaign come to life? There’s nothing more satisfying.

 

I get to flex this marketing muscle every day through my role as a Digital Content Specialist at Meijer, as well as through my graduate studies in Texas A&M’s Flex Online MS in Marketing program. Going back to school part‑time while working full‑time can definitely be challenging, but it’s also incredibly fulfilling, empowering, and SO motivating. It’s a season of life I’m very grateful for.

 

After graduating from Grand Valley State University in 2020 with a BS in Writing and Communication Studies, I spent two years in journalism before transitioning into marketing. Along the way, I’ve fallen in love with the field and the intricate line it walks between quantitative strategy and creative storytelling. I’m eager to continue growing into a deep well of marketing knowledge, and I can’t wait to see where it all takes me.

Skills

Data collection, analysis, & visualization

Excel, Power BI, & PIM

Persona development

Consumer research

Strategic planning

Creative briefing

Omnichannel brand experience & storytelling

Cross-team collaboration

Writing

Training & mentorship

Vendor management

Presenting

Search Engine Optimization

Experience

  • Meijer: Digital Content Specialist

  • Baudville Brands: Digital Marketing Specialist

  • WZZM13: Digital Content Producer

  • Revue Magazine: Writer

  • The GV Lanthorn: Associate Editor, Section Editor, and Opinion Columnist

Education

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Texas A&M University May's Business School

MS in Marketing (Flex Online)

Expected Aug. 2027 | GPA: 4.0

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Grand Valley State University

BS in Writing & Communication Studies

May 2020 | GPA: 3.6

Courses &
Certifications

  • Hootsuite Social Media Marketing

  • LinkedIn Learning: Statistics for User Experience Projects

  • LinkedIn Learning: Excel Essential Training

  • LinkedIn Learning: Marketing Research Foundations

  • Google Analytics for Beginners

  • Google Tag Manager Fundamentals

  • Simpliv Live Training on ChatGPT for SEO

  • Simpliv Social Media Mastery with ChatGPT

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